| Cereal brought the ad back to the airwaves but with a different voice
over performer. "At the time we (The Screen Actors Guild) were on strike, and I, along with all other Union performers, was not accepting any work."
"Because that little Itch should be telling you something," and "Because you never get a second chance to make a first impression." Slogans for Head & Shoulders shampoo made millions of Americans paranoid in the 1980s.
"Who says you can't have it all?"
Hogan calls this commercial for Michelob Lite something of a landmark because it was the first beer ad specifically aimed at women.
"I've done so many catchphrases says Hogan, from "You deserve a break
today", and "When you care enough to send the very best "
to "All your protection under one roof "
and "Hey, Culligan Man!" and, he admits, more than my fair share of "Void where Prohibited" and "Member
FSLIC!"
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